By John Fletcher

ISBN-10: 1780231245

ISBN-13: 9781780231242

The Celts known as them "fairy cattle" and the Greeks linked them with the hunter goddess Artemis, yet for many buyers, deer are visible as adorable, like Bambi, or noble, just like the Monarch of the Glen. they could be a hazard whilst we're riding at evening, or they could easily be a delectable venison burger. yet whereas we would possibly not usually devour humble pie—an real pie jam-packed with deer organs—deer nonetheless seem in faith and mythology, on coats of fingers, in nice artwork, and in literature starting from The Yearling to Harry Potter and The Chronicles of Narnia. In Deer, veterinarian and deer farmer John Fletcher brings jointly the cultural and normal heritage of those dignified animals.

Fletcher strains the evolution of deer, explaining why deer develop and solid apart their antlers every year and describing their symbolism in numerous cultures all through background. He divulges the genuine tale of Rudolph and Santa's different reindeer and explores the function deer have performed as prized gadgets of the search in Europe, Asia, and the United States. Wide-ranging and richly illustrated, Deer presents a clean point of view in this swish, strong animal that might entice hunters and gatherers alike.

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These perspectives set the stage for conducting the necessary research to inform program design and program evaluation. 3 Monitoring Trends in Youth Attitudes, Values, and Propensity I n our earlier report (National Research Council, 2003), we argued that “military readiness may best be served when the first role of military advertising is to support the overall propensity to enlist in the youth population and to maintain a propensity level that will enable productivity in military recruiting” (p.

Thus, in order for individuals to choose to enlist, the military-civilian wage differential (WM – WC) must exceed the net value the individual places on the nonpecuniary aspects of civilian life (∆ = ■C – ■M). An increase in the wage differential WM – WC increases the likelihood that a youth will prefer military service, but an increase in the value the youth places on the net value of civilian life reduces it. The enlistment rate in the population is the fraction of youth for whom WM – WC > ∆.

A poor economy also may influence the kinds of behavioral beliefs that an individual takes into account when evaluating different options in the choice set. Issues of salary and benefit packages may take on increased importance in the cognitive calculus of the individual as he or she weighs the advantages and disadvantages of different career options (see the category “Behavioral Beliefs and Outcome Evaluation” in Figure 2-1). In addition, a poor economy also may impact the kind of normative pressures that are brought to bear on the individual.

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Deer (Animal) by John Fletcher


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